Total Revenue (2025)
Year-over-Year Growth
Total Units Sold
Average Order Value
Our journey in 2025 focused on explosive, sustainable growth. By implementing advanced advertising and ranking strategies, we successfully generated $956,420 in total sales. This represents a massive 82% increase compared to the previous year, proving that scalability and profitability can go hand-in-hand.
With 22,396 orders processed, we maintained a high level of operational efficiency. Our strategy focused on maximizing the Average Order Value (AOV) at $42.70, ensuring that every customer interaction contributed significantly to the brand's record-breaking annual performance.
The primary challenge was scaling revenue without allowing advertising costs to eat into the margins. We addressed this by optimizing our PPC structure, resulting in $471,962 in ad-generated sales. By maintaining a total ad spend of $72,645, we achieved a remarkable 6.5 ROAS, effectively balancing aggressive growth with cost control.
This project highlights a data-driven approach to Amazon FBA. We focused on the relationship between organic and paid traffic, ensuring that our TACoS remained between 7–8%. This lean approach allowed the brand to scale to nearly $1M in revenue while protecting the bottom line.
We analyzed customer buying patterns to optimize our 22,883 units sold. By achieving a 15.39% ACOS, we outperformed industry averages, allowing us to reinvest profits into inventory and further expansion. This strategic efficiency is what enabled the 82% YoY growth jump.
| Focus Area | Strategic Action | Key Result |
|---|---|---|
| PPC Efficiency | Restructuring campaigns to focus on high-conversion keywords. | 15.39% ACOS |
| Scaling Strategy | Aggressive bidding on top-of-search to drive 82% YoY growth. | 6.5 ROAS |
| Profitability | Monitoring TACoS to ensure organic sales growth outpaced ad spend. | 7-8% TACoS |
We identified inefficiencies in previous ad spend, cutting wasted keywords to lower ACOS while maintaining the $42.70 average order value.
With a optimized foundation, we scaled ad sales to $471K+, driving the total revenue toward the $1M mark with high velocity.
The high sales volume boosted organic rankings, resulting in a healthy 7-8% TACoS and stabilizing the brand as a market leader.
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