While not required to open a basic seller account, a Trademark is mandatory if you want to enroll in Brand Registry and protect your listings from hijackers.

Yes! Through the Amazon IP Accelerator or by providing your pending serial number, Amazon often allows brands to access registry features while waiting for final approval.

The full registration can take 8 to 12 months, but you receive a filing serial number within days, which is often enough to start the Amazon verification process.

With a registered Trademark and Brand Registry, you can use the "Report a Violation" tool to have infringing listings or counterfeiters removed by Amazon instantly.

We usually recommend a "Standard Character Mark" (brand name) first, as it provides the broadest protection regardless of how your logo design changes over time.