Case Study

Scale My Amazon CLient Case Study

Scaling Home & Kitchen Brand to $220K+ Revenue

Total Revenue (YTD)

$220,997.62

Net Profit Margin

43.99%

Total Units Sold

10,395 Units

Average Sale/Order

$24.78

Scaling a Private Label Brand to $220K Milestone

Our journey with this Home & Kitchen brand focused on transforming low-margin sales into a highly profitable asset. By the end of August 2025, we successfully generated $220,997.62 in total ordered product sales. This growth was driven by a deep analysis of market trends and a commitment to maintaining an industry-leading net profit margin of 43.99%.

With 8,919 total order items and a strong customer trust reflected in 1.17 average units per order, we focused on unit economics. By strictly managing the $5.77 fulfillment cost and $2.40 referral fee, we ensured that every sale contributed significantly to the bottom line, rather than just increasing top-line numbers.

Critical Growth Challenges Addressed

Initially, the brand faced stagnant growth with an average sales price of only $10.83. We identified that the brand was losing potential profit to rising logistics costs and unoptimized pricing. By implementing a strategic price increase to $15.99, we not only improved the profit per unit but also stabilized the conversion rate, leading to 10,395 units sold.

Amazon Sales Performance Analysis

Detailed Growth Roadmap: From Stagnation to $220K

In this project, our primary goal was to take a struggling Amazon Private Label brand and optimize it for maximum scalability. By the end of August 2025, we achieved a significant milestone of $220,997.62 in total ordered product sales. This was not just about increasing revenue, but ensuring a healthy 43.99% net profit margin.

Fulfillment Fee
$5.77 /unit
Referral Fee
$2.40 /unit
Cost Per Unit
$8.96
Total Orders
8,284

We analyzed 8,919 total order items to identify high-converting trends. By optimizing the cost structure—specifically managing fulfillment and referral fees—we ensured every sale contributed to the $2,229.53 monthly net profit trend. The average of 1.17 units per order reflects a strong customer trust built through optimized listing content.

Our Strategic Implementation

Focus Area Strategic Action Key Result
PPC Precision Bidding on high-intent keywords to manage 30-day sales velocity. ACOS Optimized
Price Strategy Increased Item Price to $15.99 to maximize net profit per unit. +127% ROI
Inventory Control Predictive forecasting to handle 10,395 units without stock-outs. BSR Stability

The Success Timeline

Phase 1: Deep Account Audit & Cleanup

We identified high-leakage areas in the advertising spend and fulfillment settings. We restructured the 8,284 historical orders data to find the most profitable customer segments.

Phase 2: Aggressive SEO & PPC Launch

By optimizing backend search terms and front-end A+ content, we pushed the units ordered count past the 5,000 mark within just 4 months of takeover.

Phase 3: Margin Stabilization

With a revenue base of $220K+, we shifted focus to the 43.99% margin. We negotiated with suppliers and optimized shipping to keep the cost per unit at $8.96.

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Project Summary

Brand Type: Private Label (FBA)

Niche: Home & Kitchen Essentials

Timeline: Year to Date (2025)

Fulfillment Cost: $5.77 per unit

Avg. Sales per Order: $24.78


Recent Trend: $2,229.53 Net Profit
(Last 30 Days)

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