From Zero to Millions in a Saturated Market
In May 2021, I took over PPC management for a high-ticket electronics brand. The mission was clear: build a scalable PPC ecosystem that drives aggressive sales while keeping ACOS healthy in a high-CPC environment.
Over time, the store scaled into multiple sub-categories and international marketplaces – and I handled it all. From refining match types and keyword strategies to managing six-figure monthly budgets with performance-led automation, the brand’s advertising became a true sales engine.
My role.
Amazon PPC Strategist & Full-Funnel Growth Architect
Project description.
What Set This Project Apart
- Electronics is one of Amazon’s most cutthroat categories – with high bids and narrow margins
- The store sold premium products, where one conversion could cost $10+ in ad spend
- I had to design a system that balanced volume, profitability, and consistent performance
Here’s how I made it work:
Used performance-based bidding rules and placement multipliers
✅ Implemented dayparting to avoid wasteful spend in low-converting hours
✅ Separated branded, competitor, and generic funnels
✅ Controlled ACoS without cutting down top-of-search visibility
✅ Constant keyword harvesting and negative targeting to keep campaigns fresh
✅ Built evergreen SOPs to maintain scaling even when new ASINs were added
Cumulative Impact
📈 $23,728,736+ in ad-attributed revenue
💰 ACOS held steady at 17.58% despite category volatility
🚀 ROAS scaled to 5.69x
🧠 Developed a repeatable PPC engine across multiple product lines
🌍 Supported growth into 3+ international marketplaces
Took over PPC management in May 2021 and scaled this electronics brand’s ad-attributed revenue to $23.7M+ while maintaining ACOS under 18%.
Let’s Build Long-Term, Not Just Launch Short-Term
Most PPC freelancers focus on week-to-week tweaks. I specialize in year-over-year growth. If you’re looking for someone who will partner with your brand, evolve your ad structure, and scale profitably – let’s talk.
Let’s architect your growth together.
